WHY BUSINESS MODELS MATTER

Why Business Models Matter

Introduction

The article under analysis is Do Business Models Matter? By Richard Lai, Peter Weill, and Thomas Malone (April 26, 2006).

The business model of a company is a simplified representation of business logic. The article describes what a business offers its customers, how to reach them, and how it relates to them, and finally as the company makes money. 

Also one needs to keep in mind that depending on the size of each organization will vary the number of people who will address the definition of business model, ideally being the key people in each ...