WINE AND SPIRITS STORE BUSINESS PLAN

Wine and Spirits Store Business Plan

Wine and Spirits Store Business Plan

Introduction

Without a business plan a company can run blindly, missing crucial opportunities. Most importantly, without a business plan you have no means to attract investors or lenders. A business plan is the companies resume. It is your plan for the present and future. It identifies the strategies of the business and the goals for the future. It is what guides the company through good times and bad, to help make good business decisions. It will demonstrate how the company is organized and how it will continue to meet its current financial needs and the possibility of proposed financial needs (Isenberg, 1987). In this paper we will develop a business plan for wine and spirits store.

Organization Name

The name of the organization will be “Vino Spirits”.

Objective

Vino spirits will be a full Boston service retail merchant of fine wines and spirits in Boston. It will distinguish itself from the competition and capture market share by securing a prime storefront location in a newly forming Boston residential neighborhood. It will follow the practices of its chiefs to the detail of category, with the particular emphase on the excellent service to the customers, choice of. the broad one of the inventory of quality, and the competing fixing of the prices.

Mission

Our mission is to develop into the best location to buy wine in Boston, which will be measured by our growth in sales, and in opinions and ratings published in the media. Discs of inventory and sales will be computerized, to make it possible the company to identify and to exploit the best selling products, volumes of match and profitability at the availability ratios, to envisage the request, to control margins, to assist plans of growth of income, and to optimize reports/ratios of supplier/distributor.

Goals

Earn and maintain Vino spirit's rating as one of the best stores in the Boston wine and spirits retail trade business.

Establish 30% minimum gross profit margins (retail price less wholesale cost) from inception.

Achieve a profitable return on investment within three years.

Earn a 15% internal rate of return for investors over the life of the lease.

Attract talented and motivated staff.

Company Summary

Vino spirits will be a Boston retailer of fine wines and spirits. The company will be formed as a closely held corporation.

Product review

Following are the Wine products from Vino spirits:

Boston Golconda Ruby Wine

Boston Golden Mist Wine

Boston Papillion Wine

Place

Vino spirits will be located in the newly developing Towers residential project in Boston. The site is one of the densest markets and richest of the nation.

Our storefront will be prime retail space corner facing Excelsior Place, a main artery for vehicles and city buses coming and going from the complex. The store is centered within a cluster of eight phase Boston one residential towers, three fully completed and five more planned for consecutive construction as the residences are sold or rented.

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