ADVERTISEMENT AND CONSUMPTION

Advertisement and Consumption

Advertisement and Consumption

Introduction

Since the last few decades, advertising has benefited from the widening of the economic base on which it operates, but it also contributed to the development of communication media used for dissemination of their messages. Over the years it has been a spectator of the great change that has occurred in advertising, both television commercials and in magazine ads. Both men and women have played a decisive role in advertising, although it was mentioned that the woman who else has lent his image to any set of ads (Martin, 1997). The current advertising says it all with images, and is no longer necessary to reason with the audience about the virtues of a product. Increasingly used in display advertising exposition regime, when to disclose or report the existence in the market for a product using the figure of a host or hostess of the product.

Discussion

The advertising is a process aimed at the systematic search of the unexpected, closer to a traditional way of formulating the messages to the information theory: it is so is poetry. To achieve an effective impact on the public, the advertising used to the massive use of hyperbolic and emphatic messages, resulting in an increased wear of advertising messages, a sort of Obsolescence Advertising. In the field of verbal language, the typical procedure of advertising communication is to assume original data and linguistic experiences of many different backgrounds to rework up to impose a kind of hybrid language, supposedly innovative and lacking in prejudice to the extent that its original charge is tuned provocative and lost in the leveling of the advertising slogans (Turow & McAllister, 2009). Another issue with ideological inspiration in advertising is that of Freedom. Freedom from physical oppression, freedom from pain, freedom in dress. Mass culture and advertising mutual act, concretely and continuously in the eyes of all (Martin, 1997). The historical moment in which the subjects imaginary mass culture become social standards, is the same in which trade and industry begin to exert its pressure on the placement of the product mass market consumption.

Today's consumers tend to behave it, i.e., the individual tries to maintain his individuality against society. So use the products they consume as signs of group identification: clothes, music, etc that people are grouped, not because its members have the same political or religious ideas, for example, but because they have the same patterns of consumption, i.e., frequent the same places, have similar hobbies, etc. This amounts to saying that no matter what each is, but what you have (Laird, 1998).

The escalation of consumption is what has made that one can speak of consumerism. Consumerism is a way of inducing unnecessary consumption of goods, i.e. it is a way of thinking according to which the important thing is to buy goods or services without having a real need for them is consumed by consumption. This is what sustains the capitalist system, in fact, is the key factor without which it would collapse without ...