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Advertising

Introduction

The Mercedes Benz E-class is a series of executive class cars manufactured by Mercedes Benz. It manufactured different class of engines and body configurations. The E initially denoted for “Einspritzomotor” (German word for fuel injection engine). The overall design of Mercedes Benz E-class has always been an elegant. The interiors of the car in were comfortable in early models, but missing the component of lavish style.

However, company focused on this issue, and most recent models have come up to expectations of the company with luxurious nature, elegant use of leather, chrome trim and wooden work throughout the dash board, and none the less the high tech features are equipped with latest technology. The Mercedes Benz E-class stands top in the class of luxury cars and in performance beats all the strong contenders in the car industry. The advertisement of Mercedes Benz E-class 4matic with the tag line “winter is not winter anymore” explains the re-designing of the new E-class cars by Mercedes Benz, with the new and re-defined looks of classic sports car that every man dreamed about (Ian, 88).

The purpose of advertisement has many perspectives, and these include: attracting new buyers, prompting the new Mercedes Benz E-class, competing with the luxurious sports car manufacturer, and finally to bring in notice about the modification and developments in new E-class. But in this advertisement of new E-class the company has focused and targeted the luxury market by modifying major areas in specific manners by more elegant and classic sporty looks.

In this paper, I will be analyzing the advertisement of Mercedes Benz E-class on the basis of the color, purpose, audience and context in the areas of advertising.

Discussion

Advertisement describes the form of communication employed by companies to inform, attract and entertain consumers for buying their products. In simple terms, it is a strategy used by many companies around the world to inform about the products and services they offered. It basically describes the product, its class, its name, its potential benefits for the individual and society. Mercedes Benz is one of the world renowned brand, and a successful car manufacturing company, with extra ordinary sales of 1.1 million cars per annum. The company has achieved the prominent position in the economy (Philip, 141).

The advertisement that I will be analyzing throughout this paper will be based on the color, purpose, audience and context in the areas of advertising. The advertisement of Mercedes Benz E-class 4matic with the tag line “winter is not winter anymore” explains the re-designing of the new E-class cars by Mercedes Benz, with the new and re-defined looks of classic sports car that every man dreamed about. This advertisement was printed in cars magazine, portraying the most luxurious nature of new E-class sports car that the company has ever manufactured. With all this aspects in mind, I will discuss about the audience, purpose, context and colors of the advertisement.

The purpose of advertisement has many perspectives, and these include: attracting new buyers, ...