Air Company-Business Strategy

Air Company-Business Strategy

Introduction

AirTran Airways is a famous airline company of USA which offers affordable air travel through the Eastern United States and Midwest. This company implements different strategies to enhance its business performance.

Discussion

Porter's Generic Strategies

There are two ways to describe competitive advantage of a firm's performance that is low cost of differentiation. The performance and profitability of a firm helps in determining its current position in the market. The generic competitive strategies are further classified into three segments named as cost leadership, focus and differentiation. There are two variants in focus strategy that are named as differentiation focus ...