An investigation into what Scottish tourism stakeholders are doing to increase the pool of tourists



ACKNOWLEDGEMENT

I, (Name) wish to announce that all contents of this work / memory stand in my own work without any support, and this thesis / dissertation has been no research on the academic and professional in the past. It also represents my own views and not closely related to the university.

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DECLARATION

I, [name of the author], hereby declare the best of my knowledge, the entire contents of this thesis represent my real job, and that such a thesis was submitted prior to any academic research or other qualifications. In addition, the researcher represents his own personal opinions and do not have anything to do with them at university.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

TABLE OF CONTENTSIV

CHAPTER 03: METHODOLOGY1

Overview1

Qualitative Research2

Research Design3

Descriptive come Explanatory Research4

Research Strategy5

Cross Sectional5

CHAPTER 04: RESULT AND DISCUSSION7

Analysis of questionnaire responses7

Individual involvement in the industry7

Background of the tourism industry9

Review of the current condition of tourism industry10

Sustainable Tourism10

Tourism and sustainable community development11

Factors promoting tourism13

Improving tourism promotional tactics15

Maximising tourism gains for poor communities16

Tourist flows18

CHAPTER 05: LIMITATIONS20

CHAPTER 06: CONCLUSION21

Requirements for the travelling and backpacking tourism industry21

Backpacking environment24

Enhancing backpacking tourism commencements25

Factors affecting backpacking tourism industry26

The importance of tourism27

REFERENCES29

APPENDIX36

QUESTIONNAIRE36

CHAPTER 03: METHODOLOGY

Overview

The aim of any research is to contribute to the pool of knowledge that exists in the world. It is important to keep in mind that the intention of research is to expand the boundary of our knowledge by making a systematic and scientific investigation into the unknown. Although research can take many forms; it can be narrowed down to two fundamental categories on the basis of its need. The most common and academically important is the basic research which is done for the sole purpose of adding knowledge. Here is it essential to remember that basic research is conducted for the sake of gaining knowledge and filling a gap or vacuum in the world of knowledge. The finding of the research may not necessary be applicable to an existing problem at once, but may be useful later on, or may contribute to better research in the future.

On the other hand, the second type of research is called applied research and is typically done to solve a specific problem. Such researches are usually performed by companies to solve a corporate problem, hence they are used immediately. A company may conduct a research to identify the behaviour of a certain market segment to evaluate the possible acceptability of their new product. It is essential to keep in mind, that a research conducted in general to identify the consumer behaviour for some generic products, or an industry can be classified as basic (academic) research as the findings are not important for some one specific company, but contribute to all relevant or concerned bodies. Keeping this in mind, the research conducted here is a basic research that aims at generating knowledge that can be useful to a large segment of readers.

This part of the report covers the methodology that was used ...