ANALYSIS

Case Study analysis

Executive summary

The paper pertains to the case study of the Irish beef selling company Kepak. The report pertains to the analysis of strategic course of business for the company. The report tends to analyze the external, as well as, internal analysis for the company to assess the effectiveness of strategic management of the company. Finally, it proposes strategic option for the company to combat with current issues and sustain the success of the company. In the first phase of analysis, the report pertains to analysis of several the external business environment through Porter's five forces, as well as, the external environment, which is moderately well for the business. Then comes the internal analysis of the firm, which is carried out through value chain analysis, as well as, the balanced business score card for the strategic analysis. Finally, the paper has a critical appraisal that reviews the external and internal dynamics and leads to a sound conclusion based upon theoretical framework.

Case Study Analysis

Introduction

The report comprises of a thorough strategic analysis for the Beef selling company, Kepak. The report is based upon the case study enclosed in the appendices. The report will highlight different aspect of the business by using different techniques. The report will provide analysis of the business environment by using porter's five forces. The report will also conduct external analysis by conducting PEST analysis. The report will also cover strategies for increasing market penetration. It is a fact that companies need to have fundamental strategic change for gaining new competitive edge which will also be presented in the report along with analysis of the organizational strategy. The marketing and sales strategies are crucial for the promotion of the business so these strategies will also be highlighted in the report. The balanced business scorecard approach and VRIN analysis will be presented in the end of the report.

Analysis of Business Environment

Porter's Five Forces

These forces attempt to take a strategic approach for the Irish Beef Industry; these forces are discussed below;

Supplier Power

The supplier power is determined by several factors. In the given industry, the supplier power is relatively medium to low, due to such factors; Supplier concentration is very high. Volume is not so important to the supplier. There's very low differentiation of inputs. Industry has high impact of cost for switching suppliers. There are substitute inputs for the product. Industry has low threat of forward integration. As a result, supplier power is lower to set prices for the businesses in the given industry.

Threat of New Entrants

Threat of new entrants determine the extent to which an industry is easy for new players to enter, the force is high, due to following;

A very high cost advantage, as well as, easier access to the input. There is very high significance of brand identities, as well as, the importance of economies of scale. Capital requirement are very low, whereas, customer switching cost is very important. As a result, the company is medium to high in the threats of ...