[Name of the Writer]

[Name of Instructor]

[Subject]

[Date]

Analyzing the advertisement of “Jeans and Jackets from Wrangler”

Introduction

The ad of the Jeans and Jacket from Wrangler is about cool and young people to be look nice, as the jeans is designed for the tough life. The ad is designed with so many multi color combinations so that it could grasp the attention of the youngster as they target the market of young people. This ad is about the jeans of recognized brands such as Denim and Soft Corduroy and they offer jeans in distinctive beautiful and attractive colors such as lemon, red, white, wheat, rose, black, loden, petrol blue, and antelope. All the colors of jeans look great and cool and most of the youngster prefer to buy jeans from their because of their extensive advertising campaigns.

By seeking out some related information from their website, it is analyzed that in the United States it is so much westernized. As per a survey of Macleans about the Rodeo cowboys, he stated that “true cowboys always wear Wrangler jeans” (Maclean, 2001). From a lot past survey, it has been seen that they offer jeans that are somewhat connected to the jeans of the 60's era. They show a trend of past through their different styles of jeans and as the cycle of advertisement repeat again and again with time, the people, especially the fashion conscious people try to imitate that old fashion again. And, Wranglers jeans fulfill their wish by providing them with styles of older fashion of 1960s as well.

Discussion

The advertisement of the Wrangler jeans and jackets portrays a sense as a family brand which can be comparing to some other brands such as Ralph Lauren or Gap. These 2 brands are trendy to wear out in the outings of nights as well as in the gatherings of family or for spending a day on some picnic or park. But, it can certainly be said that the jeans and jackets of Wranglers brand make is distinctive and more versatile in every way.

The clothing portion of the wrangler particularly the portion of jeans is mainly targeted to more than 30 males who are in white collar professions and located in the regions of Midwest, South, and West. The brand of Wrangler is trapped in a stereotype country where a lot of people take that product as a comfortable and quality dressing in the mode of 'cowboys'. Not only this, but this brand provides its styling to working class people as well for fulfill their fashionable preferences. One of the current advertisements of Wrangler's jeans and jackets is much popularized as the name of “long live cowboys” commercial and, in that advertisement, it was depicted that a man is working on a big farm as well as doing horse riding into the dusk. Such kinds of ads are made to reinforce and encourage the thoughts of people regarding the brand of Wrangler. The main objective behind such ads is to reposition the brand in a ...