Annual Reports

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Annual Reports

Introduction

The advanced mobile phone technology has transformed the lives of people. In the year 1999, the first media phone for the Internet access was introduced by Nokia. Soon after that, the demand of customers shifted from listening to viewing. As a result, the demand for services a part from voice started to increase. During the last few years, mobile phone technology has become very sophisticated. The period of last few years has been characterized with immense and rapid changes in mobile phones. The modern smart phones are equipped with a number of advanced applications. They are also equipped with an internet access. The experience of a fast internet access along with a flexible user interface has become more than a reality.

The comparison of the Apple and Nokia Corporation will be conducted in this assignment. The Nokia N95 has set new grounds in smart phone technology. In order to reach tech-savvy consumers and deliver them the best products, Nokia has entered into a partnership with Microsoft. There is no denying the fact that Apple is the leader in smart phone market because of I Phone. However, other mobile phone giants have also entered into this fierce competition. The other players in this market include HTC, Google, and others. In the current environment of mobile phones, smart phone have captured a large market share. There are diverse companies that have captured the attention of mobile phone users by introducing sophisticated smart phones. Nokia has also successfully entered into the market of smart phone. However, the company has confronted fierce competition from other players including HTC, BlackBerry, and others. The competition from other market players has resulted in a decline in the market share of Nokia.

Discussion

Apple Inc. is known for its aesthetically designed smart phones, musical devices and computers. It is not the market leader but has a strong following of loyal customers that only prefer its products due to it aesthetics and innovative designs. Apple faced many problems and was on the verge of bankruptcy before it introduced I phone. When Steve Job took over the company, it was in a bad shape. He restructured and redesigned its organization structure and culture through his unique management style. At Nokia, its only thing similar to that of Apple is its policy and culture of innovation. Unlike Apple, Nokia is the market leader in the telecommunication industry. In contrast of ...