Apple Inc.

Name of the course

Name of the teacherApple Inc.

Introduction

Apple is a very popular multinational company with its origin in America. It is involved in designing and manufacturing of electronics that are related to consumers, software programs to be used by consumers and personal computers. It offers some of the best well known products that are doing great in the electronic industry. Mac operating system and computers, iPod, iPod, and Mac OS X software programs are some of the well known product that it is offering. Additionally, iTunes browser for various media like smart phones, life Suite and iWork are all amazing programs that are offered as supporting programs and software on the side. iLife Suite is a software that is used in multimedia for creativity purpose. iWork on the other hand is software that is used for the sole purpose of improving productivity. Some of the other popular offerings of Apple Inc. include Aperture which is a complete package for photographers, Final Cut Studio which also a professional package and suite for people belonging to the film industry and deal in audio and film making software programs. By the year 2010 the company was operating in ten different geographical locations all over the world with around 284 retail stores. The company initially was known as Apple Computer Inc. but soon removed the word computer from its name as it expanded its business in terms of other electronic products and diversified its product portfolio. This was a breakthrough for the company as it expanded its concentration from personal computers to other devices and product that were based on the latest technology and current preferences of the customer. At that time there were around 35000 employees working for the company both worldwide and within the country. the annual sales of the company amounted 42.91 billion USD. It is known and popular for its aesthetics and tasteful designs of the products as well as its unique and distinctive advertising and marketing campaigns that are eye catching and able to pull lot of customers through it. Apple is able to discover its unique niche of customers who are loyal and satisfied with the products and services of the company.

SWOT

The SWOT Analysis of Apple will help in identification of its strengths, weaknesses, opportunities and threat which will help the company to point out the gaps and hindrance that lie in between their marketing objectives and the current state of the company (Copenhagen Business College, 2011, pp. 7).

Strengths

Apple is known for offering high quality and attractive products as well as unique aesthetics and designs that are absent in majority of the other competing products.

It is one of the market leader in terms of innovation and introduction of latest technology and software programs (Biy, 2011).

It is known for the unique product design that are user friendly and functional. Its products are easy to use and offer customers with variety of options.

The employees of the organization are innovative and creative in coming up with unique ideas to promote ...