APPLE IPHONE 4S

Impact of the Customer Value on Value Chain Operations

Impact of the Customer Value on Value Chain Operations

Introduction

In this modern world, the competition among the companies has been increased to an extent which provides them with unique challenges. All the big companies nowadays are keeping their focus on the value that is being provided through their products or services to the end user. It is the era of innovation and creativity, which foster the culture of change and modernization among the people. The expectations have become too high from the big names of the market, and ultimately companies have become more proactive rather than reactive in their approach to not only satisfy the needs of their customers, but also create the needs among them. This draws attention towards the concept of Customer Value.

Customer value plays a very significant role in designing the business and marketing strategies of the company. It is the most important goal of the companies to satisfy their customers, and this can only be achieved if they can get the value for the money they have spent in purchasing the product of any particular company. The value of the customers is based on certain components, which differ from company to company, and from product to product. Companies which desire to achieve their aim of providing that value to their customers need to design a customer value model, which need to include all the key components of customer value.

In addition to that, the customer value has also a major impact on the value chain operations of the company. The value chain operations are a set of activities which a company tends to operate within a specific environment, in order to deliver the products or services to the customers. The main aim of the value chain operations is not only to provide the products to the customers, but also providing maximum value to them. A strong value chain of the company not only ensures the increase in sales and growth of the company, but it also helps in providing competitive advantage to the companies over other companies within that industry.

Pro-forma A

About Apple iPhone 4S

Apple Inc. has been commonly involved in the manufacturing of the smartphones. The series of its smartphones has changed the landscape of the mobile phone industry. As it is mentioned earlier that Apple always keeps its focus on the innovation and creativity through the extensive use of their research and development department. Its smartphone products are known as iPhone series. Though, this research paper is focusing on the fifth generation of its iPhone series; known as iPhone 4S. It is a touch screen smartphone, which takes place the previous edition of iPhone 4.

The product was available for pre-order during October, 2011. Initially, the pre-orders were restricted for the people of seven countries, which include United States, United Kingdom, Japan, Germany, France, Australia, and Canada. Afterwards, the product was also released in 22 other countries. The product was a sensational one, as it also introduced the Siri ...