Apple Strategic Analysis And Customer Loyalty

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Apple Strategic Analysis and customer loyalty


Apple Inc. is one of the largest U.S. corporations. Initially the company was based Apple Computer in 1976 by three people, but the third co-founder does not believe in the success of the venture and sold its shares (10%) for 800 dollars. However, the company has become one of the few in the industry, quickly conquered the market. The first personal computer (Apple initially began to specialize on them, rather than bulky computers that occupied an entire room for) Apple I became quite popular. This was the first computer, which had a built-in support for a keyboard and connected to a monitor, i.e., prototype of the modern desktop PC. The real success is waiting for the computer Apple II, released a year later, because that's what he was destined to become the first mass model, which are used not only in companies and research centers but also at home. It was a real computer revolution (Jeffrey, pp 56).

Organizational Structure

Apple's organizational structure is focused on mainly the empowerment to the employees. Job believes in giving the employees full liberty to think and act. The decision making are completely in the hands of the employees. At this time, Apple had a clearly defined structure that helped them to grow which opened the door for them as their employees were the biggest power for the company. The only fault they had in their structure was the lack of check and balance (Leavitt, p 90-113). The only problem was that the regional areas could not be focused accordingly, and as the structure focuses upon empowering of the employees, the financial losses incurred due to lack of check and control of the employees in different areas.

To manage its products and marketing, Apple Computer had five product divisions responsible for the development, evaluation and manufacture of computer systems, software, and peripheral devices (e.g., Macintosh). It also had four product support divisions which handled marketing, distribution and post-sale product support (e.g. North American Sales Division). In addition, there were a number of administrative departments in charge of overseeing Apple's day-to-day corporate activities (e.g., the Finance Department).

Apple's Believes and Values

Apple believes that employees would work harder if they feel free from the hectic of manager's assigned task. Apple considers their employees to hold the responsibility of doing work as their primary goal to achieve. Apple major cause of success is its strong trust on the employees of the company and innovation. Apple suffered some major problems in the different regional areas financially that stopped the spending on innovation and made Job think about changing the culture. The communication level is identified by the horizontal and vertical level of hierarchy. Apple truly depicts it communication as relationship-constructing and a medium of strategic functions distribution (Jeffrey , pp 56).

Apple's Performance Analysis

Apple achieved high record revenue and growing figures in all types of customers, products and services in APJ & EMEA area. The company continues to grow faster than industry in all ...
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