Bala lake spa is a private limited company, based in north Wales in a rural location, near a natural water fall. It is part of a 5 star hotel with a fitness centre; and free parking will be offered to the clients, and to make it easier for them there is a shuttle bus from the town centre. The spa is going to use the natural spring water from the lake for the treatments. The target markets for Bala lake spa are people from the age of 30-55 years old, with a mixture of women and men.
Business objectives
To employ reliable qualified staff, give them good incentives and appropriate staff training.
Good retail products, good marketing campaign, affordable pricing, structure, set targets, meet them and reviews constantly.
Keeping up good standards, investing in new treatments products, follows regulations updating health and safety policy, and motivating staff.
Discussion
Recruitment Methods and Processes
In order to further attract and recruit the best possible individuals, Hu, Su & Chen recommend moving from a traditional to an innovative model of recruitment. This includes law enforcement agencies proactively searching to identify a diverse group of individuals who are oriented towards a career in law enforcement; this involves an aggressive endeavour to have direct and personal contact with prospective employees of all races and ethnicities. Based on the application and hiring process, a change should be made to diversify and target specific populations through youth. Law enforcement agencies should utilize the media through radio and television advertisements to promote the needs, mission, and goals of the spa. (Conger, 2002) stated, “A cooperative media is a tremendous asset to any department and can also be an asset to recruitment. Sell the benefits of your department through the media”. (Farh& Podsakoff, 2000) also offered the following:
Recruit and train recruiters.
Develop marketing-recruitment plans.
Provide individual attention and treatment to prospective employees.
Offer a competitive salary.
Streamline the application and hiring process.
Develop programs to recruit women and minorities.
Sponsor open houses.
Attend job fairs.
Offer incentives such as a signing bonus and flexible benefit packages.
Offer lateral entry.
Methods of Retaining and Motivating Staff
In order to retain the employees and attract new employees, material rewards as part of the motivation plays a major role, but in some of the organizations like spa and beauty salons with a comfortable indoor environment, it is not the only factor holding the staff. If an organization has problems with the corporate culture, poor internal climate, the money and the various benefits of employees can not keep. They can move to another organization, even with a decrease in wages, only to change the environment and working environment. It is first necessary to identify those corporate values, which the company believes its advantage or benefit of both employer and take them into account when constructing a system of motivation. For example, if a company needs to hire a sales force - young people aged 20 to 25 years - but the company decided to support young families, mothers and children, designed for ...