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Barry Schwartz, the tyranny of choice

Introduction

Barry Schwartz had talked about choices in his book, and he had related it to students who now have a lot of choices available for them. Choices have given a new world to the people, as they have numerous choices present for one thing. For instance, if any consumer goes to a shop to buy toothpaste, he will see a lot of different brands available for him to decide which one he wants (Moreno, pp. 86-88). According to the Bradley, he said that “The outcome was not a surprise in itself, but I was amazed at the scale and extent of the problem. We seem to live in a wonderful world of options, but it can actually be quite frightening and scary.” These shows that even for any common daily thing, there are a number of choices available for people, but these choices have created slight problem for them. Similarly, even students have a lot of choices to decide what course to take, and from which professor. This has given them a leverage to take the easiest teacher for themselves, so that they do not have to work hard for it. This has given one negative impact that these students are not hard working now. They look for their ease instead of what is good for them.

Discussion

Tony Blair's strategy unit is at this very moment itself considering the tyranny of choice, having invited Barry Schwartz, an American psychologist and professor of social theory, to give it the benefit of his expertise. Schwartz claims that "the more choices we have, the less satisfied we are", and that the modern idea that "if choice is good, more choice is better" is inclining people to anxiety, unhappiness and even clinical depression. Given how few people even in a country as stable and affluent as Britain genuinely have a choice regarding the schools they send their children to, the doctors who operate on them or even where they live, such complaints may seem absurd. Yet if there is one thing one has learnt it is that where America leads, they tend to follow. The range and variety of choice might strike some as an expression of the free market in all its glory, but increasingly one feel as worried as the professor. All are in favor of people who are able to spend their taxed income exactly as ...