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Bias in the Media

Introduction

Media plays an important role in the life of all of its customers, media has a wide range of accessibility and it's a growing tradition with changing trends. Media with proper provide of its services can play a vital role in the lifes of individual such as providing knowledge, wide spreading issues and growing concern principles. No doubt that the media gives strong sense of being political propaganda transmitters. As an example, look at two ways report on the same fact in two different media: "The unemployment rate fell one tenth in Europe and is held in Spain achieved by first time the 20 million employed, with an unemployment rate of 8.3% . Note that here “either” means "lie", but one owner has a reading clearly negative, and the other is much more positive. Media may present some biases more pronounced than others, but sometimes they are not exceptional at all. Several recent books have argued that U.S. media are lopsided to the left and right. Academic economists have recently begun to address the media communication and its relation to the economy.

Discussion

The natural question for an individual is: what is special about the media? A citizen may use multiple sources of information to form an idea of who to vote in season of election. Since, programs of the parties, to the history books, national statistics or judicial records. But here a problem arises. The probability that our vote affects the outcome of an election is extremely small. Even presidential election in which George Bush faced, Al Gore Jr. as an opponent was decided by a few hundred ballots. Because media impact on elections is invisible, the effort to vote knowledgeable private profitability would be negligible, that most people would waste a call to civic spirit or other inducements to the contribution private to public goods. Fortunately, the acquisition and processing of information are activities with high returns to scale. (Ellman, 2006)

Once someone has paid the fixed cost of make a good summary of the relevant data for sound public decision, the transmission of this summary has a unit cost (marginal cost) very low.

So, for example, there is a popular theory that mass-media coverage is orchestrated or at least fundamentally restricted in order to win the Favor of corporate advertisers. It's a fine theory, particularly favored by left-wing radicals, but its truth is very limited. It's a fine theory, particularly favored by left-wing radicals, but its truth is very limited. (Davies, 2008)

But when critics try to use this theory to explain the systemic flow of Flat Earth news through the global media with its heavy skew towards the interests of the status quo, the evidence simply expires. But when critics try to use this theory to explain the flow of systemic Flat Earth news (meaning that superficial or false news, note) through the global media with its heavy skew towards the interests of the status quo, the evidence simply expires. (Davies, 2008)

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