BLACKBERRY PHONE

Blackberry Phone

Blackberry Phones

Introduction

Over the years, Blackberry phone has established itself as a reliable name in the Smartphone market. Blackberry phones benefits from its brand name patronage around the world. E-mail on a handheld has been glorified by Blackberry phones, and the technology Blackberry phone uses for this is of keen interest. The proprietary services offered through its proprietary server have stood apart from the rest of the Smartphone vendors. Security of data sent to and from Blackberry phones is known to be highly secured.

The Business segment of the consumers has historically preferred Blackberry phones over all other Smart-phones. With so many endeavors for being well known Blackberry phones underwent a lawsuit against it which drew a great attention from its consumers and the competitors. Being, renowned for something always accompanies with challenges, to keep up that image. Blackberry phone had been challenged with interesting technologies that claim themselves to be better than or at par with it (Middleton, 2009).

Discussion

Blackberry phones got introduced in the market as a pager with two way messaging. Later it got launched as a PDA with email on mobile capability. With the advancement, in technology, the features on the handheld increased, and it was soon called as, Smartphone. Research In Motion's Blackberry phones was researched and developed in Canada: however, it soon became available all over the world, with the localized carriers in various regions. Blackberry phones got its name from the way its QWERTY key pad appears.

The keys looked like little black berries and hence it got the Blackberry phones. Blackberry phones gained enormous popularity for its multitasking, and efficient utility in the business segment, this resulted in consumers getting addicted to the device. Consumers often suffered due to sore thumb due to constant use of keys on the Blackberry phones: hence this ailment was termed as the “Blackberry phones Thumb”. Blackberry phones thumb in a way marked the days when Blackberry phone was glorified.

As with any other consumer product, Blackberry phones too faced competition from its market rivals. E-mail was being offered by many other vendors also features on the handhelds were improving. This paved competition to Blackberry phones from all directions. Blackberry phone was well known for its email on mobile, and this was simply being challenged, one such Consortium was ISODE, which proposed Lemonade, an Open Standard for Mobile Messaging, which came up with the similar working model of Blackberry phones (Birnholtz, 2011).

Blackberry Services

ISODE stands for ISO Development Environment, which deploys ISO upper layer protocol to build software and applications. It initially started as a Consortium which gradually grew to be ISODE Limited, which is a commercial messaging software company and supports research on ISODE. Also, the vendors of hardware components were coming up with products to compete with Blackberry phones.

Currently the wide variety lineup of Blackberry phones devices is available from many service providers around the world; however, in the U.S market, service on Blackberry phones is provided by the following carriers: Verizon Wireless, ...