Boiling Frog Phenomenon in Strategic Management

Boiling Frog Phenomenon in Strategic Management

Introduction

This paper is about the boiling frog phenomenon and its application to Strategic Management. This term is usually referred to a story. According to that story, scientists slowly boil a frog alive. Scientists claim that frog will jump out if put in a boiling water. The frog will jump out due to the feel of the heat. But, if the same frog is put in cold water and then boiling slowly and gradually. In this way, the frog will not sense any danger and will be boiled to death (Pollard, 2004).

Discussion

Strategic ...