Burger King Case Study

Burger King and Youth

Burger King has focused exclusively on expanding in countries which has the largest number of youths since youths have huge attraction towards fast food. Fast food is something that allows them to portray their funky status and as a result the core strategy for Burger King has been to induce youth to try their different meals. Burger King signifies the brand image according to the lifestyle of youngsters and tends to include this target audience as a major target audience for achieving its organizational goals. Youngsters do not waste much time and tend to make impulsive decisions which augurs well for their lifestyle. This is exactly the fact that Burger King has exclusively focused upon (Reiter, 1996).

The fast food chains such as Burger King fit into the present tense as major global brands for mass consumption. This question allows us to move between the local and global scenario, noting that the phenomenon of hiring a labor juvenile by these companies, is not a particular characteristic of the food consumption case. Burger King, greatest among these networks is one of the heuristics symbols of globalized capitalism, given that the establishment of your brand is intertwined with the history of modern capitalism, largely due to the geometric expansion had for several countries, using the commercial franchise system. Currently, the network of Burger King has 1,158 outlets, divided into 554 restaurants, 557 kiosks and 50 coffee shops, which are serviced daily about 1.6 million customers (Smith, 2006).

As a result of the reorientation of socio-cultural practices related to food, Burger King began to be frequented largely in the urban centers of the country and the world. The model fast food became synonymous with lifestyle, where time is small even for having meals. In the wake of the proliferation of fast food industry emerges the possibility to analyze, in the contemporary labor market experiences of a working class in formation, becoming the insertion of thousands of youngsters, of both sexes, in formal employment (David, 1987).

One can assume that the information provided by the evidence of the interview about recent events or current situations, lies somewhere between the concrete social behavior and expectations or social norms. It is accepted generally that the process of memory depends on the perception. We apprehend into categories, perceiving how the information set, and this enables us to reconstruct it on a future ...