BUSINESS

Haji Stellios: Easy Jet

Haji Stellios: Easy Jet

Task 2

Introduction

Family Background

Along with Ryanair, the company revolutionized the industry and forced traditional carriers to rethink their offer. Stelios Haji-Ioannou was born in Athens on February 14, 1967, son of a couple of Cypriot origin owner of a shipping company that retained the British passport (Cyprus was a colony of the UK until 1960), what would be a momentous event for Stelios. Educated during his childhood in his hometown, in 1984 went to the UK to continue his economic studies in London, where would license in 1988 (Godin 2006). Sir Stelios Haji-Ioannou is a British entrepreneur of Greek Cypriot origin. He hails from a boat owning family yet came to be broadly known for establishing Easyjet in 1995, a standout amongst the best and gainful ease aerial transports and the start of an arrangement of wanders under the Easy brand (Mckraken, 1982, 161-167).

Practical Life and Contribution in Business

Haji finished his training, he returned to Greece, where he worked as chief executive in the family business until he decided to start his own company in the same sector, Stelmar Tankers. Gradually it was consolidated in the shipping business (Hill, 1992, 33-59). The second innovation was introduced to reduce disposal costs of catering, bar service for which would be held, but paying separately. The third proposal was to use secondary airports, relatively close to large cities (Jelassi, 2008).

Creating Easyjet: Entrepreneurial Abilities

With these ideas, Haji-Ioannou sought the best location to start the business. Thus was born easyJet, one of the major airlines of low price. With two leased aircraft began flying in November 1995 of London (Luton) to Edinburgh and Glasgow (Moore, 1995, 135-140). During the first year of operation the company has accumulated losses, something which already Haji-Ioannou, so do not get too upset and continued with a policy of expansion in 1997 through the purchase of twelve new aircraft and the following year other thirty (Bryson, 1993, 118-131).

The year 1998 was crucial in the process of consolidation and expansion of easyJet (Jelassi, 2008). Two new innovations enabled the company to be in an excellent position to compete in a difficult situation position. On the one hand, the ability to make reservations for flights via the Internet. The airline easyJet designed a simple website, allowing easily and quickly, book airline tickets. It was a resounding success. Furthermore, Haji-Ioannou decided to create the Easy Group, with the intention of exploiting and expanding the brand easy. The airline and the group grew.

New businesses

Haji-Ioannou business continued to create discounted prices, and in May 2003 announced the creation of a cinema in London, within easy brand, whose tickets cost less than 30 cents in certain slots (Frumkin, 2010). The price would vary depending on the time and day. Just a matter related to the latter sector was one of the headaches of the employer in 2003(Frumkin, 2010). Within the universe of businesses based on the formula of "low cost", there is nothing more radical than the ...