Business Management

Business Management

Appendix I: Postgraduate Report First Information Form

Family Name: .......................................... Given Name: ..............................

Student Registration Number ................................... Student Email …………………………….

Programme: ...MSc International Business

Report Module Leader...Sigrid Beck

Report Topic

“Compare and contrast the challenges faced in devising business strategies for small organizations as compared to multinational businesses”

Topic Description

Business strategy or business is focused on “how” a company competes on your business. It is the analysis of strengths and weaknesses and the opportunities and threats related to the environment of the company, directing all efforts and resources to implement the strategic goals and aiming to achieve certain levels of performance. The innovation strategy determines to what extent and how a company uses to execute its business strategy and improve its performance, requiring resources and talents, implementation and evaluation of its performance and its integration within the framework of the mission, values ??and company's strategic objectives (Alvarez et.al, 2007).

The expansion of multinational enterprises (MNEs) seeking new markets for their products, a movement of export substitution, by setting up industrial units in core countries and Peripheral some countries most promising (Barney, 1991). Until then, companies established sales offices and technical assistance in developing countries, where exporting their products. However, these countries had started to import substitution strategy that difficult. Another reason for setting up factories abroad was take advantage of the technological innovations developed in the country of origin, extending the life cycle of products. In general, in multinational companies there is already an established culture of management indicators, available in real time, working as a large panel of critical information. Already in companies small and medium sized, there is little professionalism accordingly and, as they grow, will increase the need for a clear strategy, indicators and efficient forms of measurement.

Proposed Hypotheses

Small and multinational business organizations use diverse business strategies in order to survive in the market.

Literature Sources

The profile of professionals in positions of manager on a micro and small enterprises MPE, and organizations in general, is a turning point for the success in his entrepreneurial journey in an increasingly competitive world. The 60 and 70 can be considered as the “golden age of business strategy (Bates, 1995).“The proliferation of concepts, business schools, strategic consulting and planning staffs companies, then reflected the growing acceptance of the theory of strategic planning. In the corporate world there is a very wide range of opportunities. The professional, regardless of the area in which alumni can operate in different industries, in different areas and may also choose to work with a multinational company or a small company. In the latter case, it is interesting that the experiences are quite different. According to coach one of the aspects that differentiate a multinational company in a micro or small business is flexibility. In multinational, whole hierarchical structure, all the processes and responsibilities are formally established and unquestionably followed, the coach explains. Already in smaller organizations, all this also exists, but with a much lower degree of formalization. Small businesses, in turn, suffer from difficulties of economic, fiscal and labor ...