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Business Memorandum

Introduction

In this paper we produced an international marketing plan for Opta Minerals Inc, who is going to introduce its product called Opta Minerals which includes Chromites, Foundry Sands and Green Sand Additives in Chinese Market.Business to Business (B2B) marketing is currently one of the fastest growing areas of marketing and has emerged as a discipline in its own right. The skills and methods needed to market in B2B are rather distinct and thus need to be understood at length. Unlike its sister control and respect buyer marketing, marketing in the B2B natural environment is a complex and demanding process that has evolved its own dynamics, methods and schemes though founded on the identical rudimentary trading fundamentals.

About company

Opta Minerals is North America's premier integrated processor/distributor/seller of industrial inorganics. From our roots providing sand to a localizedizedizedized foundry in the 1880s, Opta has developed to an worldwide assembly of businesses in Canada, the United States and Europe, all committed to delivering optimal outcomes for our customers.We source, method and circulate a broad variety of products and services, from traditional copper and coal blasting slag to patented silica-free abrasives, construction-grade and golf course sand, water filtration newspapers and jet cutting garnets, all utilised in a variety of commerce and applications.

About Product

Opta Minerals Inc is going to introduced the following products,

Chromite

Foundry Sands

Green Sand Additives (Bentonite, Carbobond & Carsins)

Motivation of our workers is one of the most important matters opposite businesses today. The need to instil our workers with motivation is becoming ever more significant particularly with the move in the direction of a more communally and heritage responsive workforce. Due to the globalisation, the call centre evolves rapidly recently, But while call hubs offer an appealing way to handle functions such as customer service, sales, mechanical support and so on, they also present new trials in persons management.

Review related literature

There are numerous helpful literatures that study the motivation of workers in latest years. By analysing the characteristics, Nemerov (99), a managing principal of D.S. Nemerov & aides, proposes that effectively inspiring and creating harmony in the call centre is the key component in creating a comparable advantage. According to Nemerov (93), there are three factors that significantly contribute to higher levels of worker motivation and performance, which are leadership, commitment to competence, and rewards as well as recognition. Through exercising evident and ongoing authority, intensifying staff firm pledge through competence, and pay schemes identifying value as well as productivity, call centre managers should be adept to accomplish impressiveness.

Strengths

Global Presence

Opta Minerals Inc has a global presence spanning the Americas, EMEA, and Asia Pacific. The company derives more than 50% of its revenues from regions outside US, its domestic market. A balanced presence in mature as well as emerging markets has enabled the company to record a steady revenue growth. The Product Opta Minerals is already launched in other regions of the world and has both positive and negative reviews from customers.

Company Image

Opta Minerals Inc product will have a positive start in the ...