BUSINESS PLAN FOR TRINET MOBILE

Business Plan for TRiNet Mobile

Abstract

This is a business plan for TRiNet Mobile, a Mobile Virtual Network Operator, based in London, England. The plan includes market trends, industry analysis, customer demographics, marketing and sales strategies, value chain analyses, product life cycle, brand positioning and financial analysis required to make the decision of whether or not to start a new business. TRiNet Mobile will set multiple price points and packages with respect to its services. These skates will be described in further detail in the product section of the plan. The company strives to be customer driven outsets and will promote top-notch services.

Table of Contents

MVNO5

Attractive Rates7

Types of MVNO's7

Business Idea8

Background9

Location of Formal Operations12

United Kingdom - Industry Overview13

Information and Communication Technology14

PESTLE Analysis15

Political Factors15

Economical Factors16

Social and Cultural Factors16

Technological Factors16

Corporate Business Environment17

Industry Suppliers18

Sprint18

AT & T Inc.18

TRiNets' Supplier19

The Company19

Company Description19

Limited Liability Company20

Rights and responsibilities of LLC22

Vision22

Mission Statement23

Goals24

Products and Services24

Prepaid Mobile Services24

Post-paid Mobile Services25

Mobile Broadband Services26

Target market27

Opportunities and Threats Analysis29

Opportunities29

Threats30

Marketing Activities30

Marketing Strategy30

Online strategy31

Social Media Marketing Strategy33

International Marketing Communication Mix34

Marketing Mix35

Price35

Promotion35

Advertising37

Place38

Product39

McKinsey's 7 S40

Strategy40

Structure41

Skills41

Shared Values41

Systems41

Style42

Staff42

Value Chain Analysis42

Sales strategies44

Product Life Cycle46

Introduction phase47

Growth phase47

Maturity phase48

Decline phase48

Brand Positioning49

Financial Plan and Analysis49

Revenue Forecast50

Financial Forecasts52

Proforma Profit and Loss Account52

Break Even Analysis55

Cash Flow Analysis56

Projected Cash Flow FY 2013-201456

Conclusion & Recommendations58

Research method and Processes60

Literature and Sources61

My Knowledge62

My Learning62

Critical Thinking and Ideas63

Barriers Met63

Professional Development63

Objectives64

Findings and Outcomes64

References66

Introduction

Mobile phone is the very basic need of today. Every person uses mobile phone also uses its valuable services in their daily life. The increment in its usage is not only effects the life of the common man but also creates a very large and huge load on the shoulders of the service providers. Reputable service providers try to introduce new and emerging technologies and techniques that can affect the process of its service and also increase the quality of its services like voice call, short message service, multimedia message service or internet. Instead of very effective and emerging techniques, these techniques cannot reduce the load on the systems of service providers very much due to the rapid increment in the number of mobile users.

By considering all the consumer electronic devices, mobile phones are the famous and effective one ever invented. This electronic device has been the most popular in terms of the number of devices sold as a time function. Today, mobile phones are almost as common as the wired telephones. In many European countries like United Kingdom, mobile phones exceed the total number of wired telephones. By noticing the increase in mobile phones demand Krishnamurthy P. state that mobile phone has now become a way of life (Krishnamurthy, P., 2002). The idea or concept behind the working of a mobile phone is based on a technique known as frequency reuse. There are only limited resources available like electromagnetic spectrum or frequency bands, available for transmitting or receiving a voice call with a mobile phone device and this band has to be shared by many users.

With the very large and huge increment in the number of mobile phone users reduces the quality of the systems of service providers available ...