Business Research Methods

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

Background of the Research1

The Post positivist Worldview1

Social constructivism worldview2

The participatory action2

Pragmatism3

Criteria for selecting research design3

Qualitative Research4

Quantitative research4

Research Problem Statement5

Purpose statement5

Use of Theoretical perspective in designing process6

CHAPTER 2: LITERATURE REVIEW7

There is nothing so practical as a good theory7

Concepts and variables7

Dutch Philosopher Statement8

Propositions and hypotheses8

Theory8

Theories explained field of business9

Theoretical Perspective9

REFERENCES13



CHAPTER 1: INTRODUCTION

Background of the Research

For conducting any research study the researcher main challenge is to use the best suitable research method that helps the researcher to collect the suitable data from the research study. The research study can be categorized into four categories and these categories are Post positivist, Social constructivism, pragmatic, and participatory action. These categories are also called the world views and these views assist the researcher while conducting their study. These views not only guide them but also influence their decisions of conducting the research study. For instance, the most suitable way of attaining the relevant knowledge for the study, what would be the best way to analyze the study finding i.e. through qualitative, quantitative or via method methodology.

The Post positivist Worldview

There are four world views and one of them is the post positivist worldview. In this assumption, the conventional research form has been represented (Zikmund, Babin, Carr Griffin, 2010). The assumptions of post positivist include in the quantitative research rather than in the qualitative research (Trochim, Donnelly, 2008). This type of worldview is often called the scientific research method or conducting a science research. This type of world view is also called positivist, post positivist, empirical science and also post positivism (Trochim, Donnelly, 2008). It is called post positivist because the thinking after positivism has been represented by this.

The key assumptions of post positivist are as following: Knowledge is conjectural (and probabilistic). Absolute truth is never found. The evidence in the interpretation is always imperfect and fallible. The researchers never prove a hypothesis; they just fail to reject it (Golafshani, 2003).

Social constructivism worldview

For constructivists, individuals seek to understand the world they live and work. Individuals seek to understand the subjective meaning of their experiences. The researcher's goal is to rest as much as possible, in the view that participants have about the situation being studied (Zikmund, Babin, Carr, Griffin, 2010).

Meanings are constructed by humans as a way to link to the world they are interpreting. Qualitative researchers tend to ask open for participants to share their visions. Qualitative researchers seek to understand the context of the participants through visits to that context collecting personal data. They also interpret what they find and that interpretation is shaped by their experiences (Creswell, 2009).

The participatory action

This view is justified itself in cases of socially marginalized individuals in society and in cases in which social justice was pending. Reference frames are participatory action in Marx, Marcuse, Habermas and Freire (Trochim, Donnelly, 2008). Representatives of participatory action argue the need for an intervention towards a very specific political agenda: the elements that compose it are empowerment, inequality, oppression, ...