Case Study Ford Motors

Case Study Ford Motors

The following answers will provide an analysis of the abilities of the X-Ford CEO Jacques Naseer.

What challenges did Jacques Nasser face when he took over Ford Motor?

He joined the Australian unit of Ford as financial analysts and soon played various management roles in the organization. He soon got the name of 'Jacques the knife' due to his cost cutting efforts for the firm. He soon became one of the most profitable CEO's in the history of Ford. He was given a free hand to do as much experiments as he wants to make the Ford profitable once again. When he took over the Ford Motors he had the challenge of decreasing price earnings ratio which was only ten, shares of the company had a weak position in the shares market, the cost of the products were increasing, there was monotonous in the products of Ford and the company had a small market share in the luxury segment. When took over he also had to face the challenge of Firestones tire controversy which had caused deaths of 130 to 200 people. Apart from the external challenges Jacques Nasser also had to face internal challenges where there was employee performance system due to which there was too much demotivation among the employees. Another internal challenge he faced was that neither the shareholders nor the employees were reluctant to adopt the change. Therefore Jacques when took over Ford Motors had to face several internal and external challenges.

What processes and culture did he put in place to make Ford Motor more competitive?

Jacques Nasser when took over Ford, the company was facing several internal and external challenges, on the other hand its shares and profitability was declining on a large scale. Therefore Jacques was given a free hand to experiment different processes and adopt cultures that could make the company competitive and thus enable the firm to improve its market position. The first thing he adopted was to develop a process that was cost effective so that the firm is able to achieve cost advantage against its rivals. He also adopted the after sale service process in order to rectify the customer problems as soon as possible. He transformed the organizational process of Ford towards a consumer centric organization where importance was given to the needs and demands of the customers. He adopted this organizational culture due to the Firestone ...