Case Study: Lego



Case Study: Lego

Question 1

The fourth leading toy maker in the globe at the moment (in the present day it is fifth largest), the Lego Group sold €1 billion ($1.35 billion) worth of playthings in 2004, having a variety from its snap-together bricks for young kids to Mind storms, a row of do-it-yourself automaton kits for grown-up kids. Even in the digital era, its playthings sustained an astonishingly strong hold on the marketplace and appeared to become accustomed to shifting preferences.

Adopting a theoretical move, with the advantage of perception after the fact, LEGO had lost its individuality. The company ...