Case Study: Mini Adventure

Case Study: Mini Adventure

BMW Mini and Its Image

BMW being a company that is focusing on niche customers has to keep in view variety of things. They have their own market and their own kind of kind. If their image would distort, it will not be able to regain the image. BMW Mini was launched with an elegant touch with great design. In order to encourage the purchases of BMW mini they initially created a symbolic storyline “It's a MINI adventure”. They also tried their level best to create an adventurous, fun filled and contemporary image of their MINI ...