COBONE

Marketing of Cobone



Executive Summary

This research proposal is prepared for investigating the marketing issue faced by the Onlien merchant named as Cobone and operating in Dubai. Cobone has been launched in 2010 and since then it is aimed at providing the best deals to the target audience of 14 Middle Eastern cities. The marketing issue faced by cobon is legal issues arising from marketing operations. In order to identify the potential cause and desired solution for this problem, we have decided to conduct a descriptive and exploratory research by conducting surveys and interview of management. The data collected will be analyzed by using SPSS and e-views software.

Marketing of Cobone

Background Information

Internet has revolutionized the world by introducing the supportive technology and concept of online shopping and formation of online stores. Online shopping is one of the types of e-commerce. It facilitates people to buy and sell products online in the absence of intermediary sources (Falk, L. K.; Sockel, H; &, Kuanchin, C. 2005, pp. 65-75). Online shopping is of several forms such as Business to Consumer or B2C online shopping that involves buying goods via online store or e-store. Another form is called business to business or B2B that involves a business buying goods from another business. Some of the best online stores available on Internet are E-bay and Amazoon.com. Online shopping is the most popular phenomena and being adapted by many people day by day (recursostic.educacion.es/, n.d.).

There is currently huge competition in this field as well amongst online retailers. Some of the biggest online stores are EBay, Yahoo, and Amazon.com. They are recognized everywhere in the world. They offer hosting services to numerous online stores throughout the world regardless of size and scale of operation of retailers (Prindle, D., 2012, n.d.). Therefore, in order to become a successful online e-store, it is crucial to attract target audience towards the numerous benefits offered by the company. It is essential to know who is company's potential market, which kind of sellers prefers to shop online and visits web site regularly (Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. 1997, pp. 349-346).

This is the crucial marketing key observed in the case of Cobone, a Dubai Online retailer shop that offers the best deal i.e. combination or individual services or products at cheap prices by incorporating and partnering with local retailers. It was initially originated in 2010 by an Irish business man named as Paul Kenny. This service is specially used for the offering various deals of products and services of Middle East cities and retailers to the target audience (Cobone, 2012, n.d.). It is mainly fiannced by Jabbar Internet Group currently and previously it was managed by Maktoob Group (Marketline, 2012).

The main competitors of Cobone in Middle east are Groupon, and GoNabit. Cobone is considered as the third major market player of this field and it is currently operating almost 14 cities of Middle east region. The total sales recorded for the year 2011 by Cobone is $100,000 and it grabbed ...