Communication Process - A Case Study

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Communication Process - A Case Study

Introduction

This paper is an in depth analysis of the “About Us” section of a famous operating system, Ubuntu. The emphasis of the analysis will be on the target audience, the business communication skills and methods employed in writing the text, usage of media, the main points of the message delivered, who are the opinion leader and in the end suggestions are made for improvement in the text. The reason for which the “About Us” section of Ubuntu was chosen to study the communication skills they use in their text is solely because of the way they have inspired the world by serving the humanity and providing people with a series of free operating systems. All versions of Ubuntu are, perfectly designed and user friendly (Orloff, 2008). The best thing about Ubuntu is that, this operating system runs not only on the desktop and laptops but from a range of embedded systems, PDAs, smart phones to a range of fastest computers, mainframes and supercomputers.

Discussion

Identification of the Sender and Receiver

Website

URL: http://www.ubuntu.com/project/about-ubuntu

The URL cited above, links to the “About Us” section of the www.ubuntu.com Website.

The Sender

It is a team of intellectuals, comprising of numerous computer experts, programmers, information technology and off course management and business experts. The sender wants to elaborate the vision and purpose of their products, an insight to its inception, where it stands today and where is it going.

The Receiver

The target audience is a group of people having slight knowledge of computing and history of operating systems, specifically those based on Linux. Someone with zero knowledge about the company and information technology might find it hard to discern terminologies such as, Linux projects - Debian, Canonical, Warty Warthog, GNOME, Kubuntu, KDE edition and cloud computing. ...