Corporation, Related To Treasury Management

Corporation, Related To Treasury Management

Introduction

Corporate Treasury Manager organizes the company's finances. It eliminates risk and provides liquidity and financial success. Sound financial management is required, and thus the corporate treasury manager whose primarily work is with banks, but also outside of the banking industry. The larger a company is and the more global it operates, the more urgent it needs a corporate treasury manager.

The overall liquidity and financial planning is in his hands of the Treasure. The Corporate Treasury Manager all times provides information about the current financial status of the company, planning the development of liquidity and is responsible for liquidity management. The purpose of this project is to apply the knowledge learnt in this course and for this purpose Google Inc has been selected to analyze the working capital management, cash forecasting and Role as a Treasury Manager, Investing and Financing Management, Risk Management.

This report is divided in to four sections. First section talk about Working Capital Management, section consist of Cash Forecasting & Role as a Treasury Manager, third section will talk about Investing and Financing Management and in last we will talk about Risk Management.

Discussion

Overview of the company

Google is regarded as the largest search engine owned by the corporation Google Inc. it was first developed as an educational tool by students of Stanford University Larry Page and Sergey Brin. In 1996, they were working on search engine Back-Rub, and in 1998 it created the basis of the search engine Google. It is the first most search engine developed by any e-business company and has around 41 billion software's with processes capacity of 345million queries every day. It can find information on 191 languages through 25 billion web pages all around the world. Supports searching documents in formats PDF, RTF, PostScript, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, and others (Vinter, 2010).

Google has 64.2% of market share in e-business section, and its average turnover is around$ 23,650.6 billion (2010). The mission statement of Google involves “organize the world's information” into their one portal. Today, the company has over 20,000 employees worldwide and a management team comprised of some of the more technology professionals experienced in the industry.

Google started in 1996 by Larry Page and Sergey Brin, they came up with a design to make a seek motor that graded website as asserted by the number of other website that connected to that location (and finally came up with the Google we have today). The domain google.com was listed on September 14th 1997 and Google Corporation was formed a year subsequent in September 1998. Google began trading advertisement with it keyword exploration in 2000, and so Google Ad-words/ Adsense was born. These advertisements utilized a scheme founded on the deceit that you only paid for your advocating if some banged on your publicity connection - therefore the period Pay per Click (PPC) was born (John Battelle, 2005, 67-73).

Mission of Google

Google's objective comprises of the deep conviction and centre reason as to where they finally ...