CSR

Short Paper Assignment #2



Short Paper Assignment #2

Should global businesses be socially responsible given the increasing global concerns on increasing inequality, environmental problems, employee welfare, etc.? To what extend is it possible for a profitable business to be “socially responsible”?

In the town of Burlington (USA), in 1978, two lifelong friends Ben Cohen and Jerry Greenfield decided to open an ice cream parlor in a recycled service station. Pulled with very little capital and faithful to its ideals Ben and Jerry created a threefold mission of the business. Ben and Jerry, activists of the hippie movement understood that the brand Ben and ...