Developing and promoting Dairis Petrauskis - session drummer as a brand. What is the best strategy for me to promote myself in 2012?

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ACKNOWLEDGEMENT

It is with great pride, pleasure and honour that I finally complete my work and continue to fulfil the expectations of family, friends, colleagues and co-workers in the field of music. Without them, it would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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ABSTRACT

The purpose of understanding this study is to analyze and identify precisely the kind of facets that musicians go through in the midst of self-discovery. The main focus of this dissertation and research would be to analyze how musicians channelize themselves in the name of promoting them, their talents and their skill in order to gain reputation and making their voice known. Our research shall not only limit to how musicians work on promoting themselves, but also precisely what strategies and steps are being undertaken both internally and externally when it comes to dealing with people, fans, corporate and others in the business. Our research would also analyze many aspects of how musicians dedicate their efforts and their voices for promotions and what tricks and techniques do these musicians adopt for the purpose of making their name and fame in the industry. Finally the research tends to conclude and bring out a basic idea regarding how can musicians falling in this category of underground music can make way for hitting mainstream and finally making their way in the most influential, most known names of all times.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Overview of the Chapter1

Background of the Research1

Problem Statement2

Research Aim2

Research Objectives2

Significance of the Study3

Limitations of the Research4

CHAPTER 02: LITERATURE REVIEW5

Overview of the Chapter5

Music: A standard of living5

Branding and Marketing Musicians6

Theoretical Framework7

CHAPTER 03: METHODOLOGY10

Overview of the Chapter10

Research Design10

Research Approach10

Research Ethics11

Literature Search Criteria12

Keywords Used12

Search Technique12

Research Instrument13

CHAPTER 04: DISCUSSION AND ANALYSIS15

Overview of the Chapter15

Analysis of Interviews15

Chris Nugent15

Joe Yoshida16

Kerry Edwards17

Promoting Oneself - Dairis Petrauskis18

CHAPTER 05: CONCLUSION19

Recommendations and Further Research20

REFERENCES22

CHAPTER 01: INTRODUCTION

Overview of the Chapter

The chapter comprises a brief understanding of precisely how important the music industry is and that what are the steps and strategies that are being adopted by musicians and music artists serving the industry in order to maintain and sustain their name, their brand and their music record for the longest time period.

Background of the Research

According to Harrison (2008), there are a number of steps and ideas which can be used by aspiring artists in order to establish them and help them achieve success. One of the things which have been mentioned by her is that the artists choose to have a good name and a logo which helps them to develop themselves as a brand and this form a means to implement an effective advertising ...