DIGITAL IDENTITIES

Developing our Digital Identities

Developing our Digital Identities

Introduction

With the development of digital applications and the emergence of conversational practices in social networks, management of digital identity, also called e-reputation, is today a key issue for companies, whatever their sector of activity. Indeed, a reputation is likely to have a very negative impact on the result of a business and in some cases may even lead to their failure.

Control of digital identity becomes an essential condition for the sustainability of an organization. This control depends on the ability of the organization to manage potential crises, and the appropriation of valuation techniques of its intangible heritage that bears his mark, his identity (of its officers, one of its products).

Discussion

Facing an invasion of e-reputation is like using the information risk that aims to destabilize the company. The information used for these purposes is to change the perception that the environment has attacked the company (Abelson, Ledeen & Lewis, 2008). It involves the disclosure of data likely to influence the strategy of the actors involved and may result in a negative impact on the image of the actor in question. We talk about destabilization, vulnerability, influence. Now that it has agreed on what was meant by digital identity and e-reputation, proceed to the next level and see how the building. (Or start by reading Digital Identity and e-reputation: what do we talk? if it is not already) This is not a recipe that We offer but a conductive line. The principle of a digital identity is that it must be suitable for everyone, this is why everyone is free to adapt it according to his own beliefs and desires (Bauerlein, 2011).

If not for we to peel all the pages about we. and we do not stop at the first page of Google, one click also on the other (Buckingham, 2008). If the content we find that meets the objectives we have set the perfect first step. Otherwise, if we prefer that some contents are not visible on the canvas, he will have to start by contacting the authors of the various writings and ask them to erase everything. Once done, we must be patient, Google does not update the content immediately, it may take a bit to see a lot of time (Corneliussen & Rettberg, 2008).Depending on our goals we opted for one or more profiles on social networks (LinkedIn, Viadeo, Facebook, Twitter, .) which are generally very well referenced on Google. For me, the first results related to my full name is: my profiles + Google and Viadeo. If we do choose to use multiple social networks, be consistent: to spread the same message on each one. We must be able to relate quickly between our different profiles without having any doubt about our identity especially if we have a full name goes everywhere and we are not unique.

The blog and website are also very interesting. We can share our expertise on the topics we care about heart and spread the message ...