Doggy Spa Daycare

Doggy Spa Daycare

Introduction

This paper aims to present the project of opening a company Doggy Spa Daycare, which will focus on providing services and trading products for pet dogs. The company has some differentiated services over competitors, as dog walker, hotel and daycare. These services are in search of customers who like to have pets, but do not have much time to care. In addition to these services also count on bathing and grooming and consultation. The market figures indicate a good business opportunity, with the humanization of pets, consumption of products and services becomes increasingly attractive.

To stand out and remain in the market Beast Loose adopts a differentiation strategy. We will follow the new trends to innovate and increasingly more sophisticated products and services offered. To stand out use some resources to let the animal increasingly fashionable. In the bath and grooming the animals of clear coat will receive different treatment because of the spots on the eye area and jaw. The quality is always something highlighted on Doggy Spa Daycare, we want to provide the animal carefully as you would in your own house, thus creating a loving relationship with the animal and its owner. Thus we intend to retain every customer.

Our mission is to offer the best in quality and prompt service, bringing positive results to their clients. We aim to increase our turnover by 20% at 5 years. Based on financial analysis, our goal will be achieved, and from the 3rd year the company can expect a good return. It was concluded that the project is feasible and can achieve significant result

Vision of Doggy Spa Daycare

The Doggy Spa Daycare's main objective is to allocate their services for dogs, such as: veterinary clinic, grooming facilities, trade rations, medicines and supplies, hotel, day care and canine dog walker.

SWOT analysis

Strengths

The name Doggy Spa Daycare has excellent brand recognition and image High quality worldwide.

Product quality Doggy Spa Daycare is clearly that of competitors.

The online dealers that sell Doggy Spa Daycare have extensive knowledge and are well trained to sell. Opportunities

Consumers are increasingly interested in feed High Quality.

Many distributors are interested in sell the products in different parts of the country. Weaknesses

The price of our product is much greater than that of the competition, which is not is of great pleasure for the customer.

Doggy Spa Daycare line not perfectly positioned in the minds of consumers in the mind of the Individuals as is Royal Canin.

The budget for advertising and promotion of our main competitors is much higher than ours.

Pet owners are not fully sensitized about the good food for their pets and most opt for homemade food. Threats

The government could apply a special tax on the super premium foods seriously affecting our budget.

Our competitors may further lower the price in order to have a greater

Competitive advantage. Strategies To determine how attractive the market is balanced dog food, we have to take into account various variables of the microenvironment (Pearce, ...