Effective Communication Strategy- A Case Study of Kantar

By

[Faculty's Name]

[Month/ Year]

ACKNOWLEDGEMENT

I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.

DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It also represents my own views & not essentially the ones associated with university.

Signed __________________ Date _________________

ABSTRACT

The effectiveness of communication is an important consideration for the organisations in today's era. The two way communication between the subordinates and upper level management gives way to healthy business activities within the organisations. The study is aimed at analysing effective communication strategy within an organisation that helps the employees in enhancing their satisfaction level. In this tough economic situation of credit crunch, where companies are shutting down or employers are holding the torch for price cut and staff-cut, it is really phenomenal for a company to grow and creating its solid start by entering into a competition of top companies to work with. August 9, 2007 is the official beginning of the credit crunch and economic meltdown on such a big scale shook the world. Since then, every day we hear the news about job cuts, many big companies have been impacted by this fiscal situation in the UK. But there are other companies, which are making profit even in this gloomy economic situation. Companies such as comfort food companies, coffee shops and baby fashion stores, have been benefitted throughout the recession period. Like many other companies there is another company that has grown its business and employees have been associated with its success.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

1.1 Background of the Study1

1.2 Company Profile2

1.3 Problem Statement2

1.4 Aim of the Study3

1.5 Objectives of the Study3

1.6 Significance of the Study4

1.7 Purpose of the Study5

1.8 Rationale of the Study7

1.9 Research Questions8

1.10 Structure of the Thesis8

CHAPTER 2: LITERATURE REVIEW11

2.1 Theoretical Framework11

2.2 Workplace Communication11

2.3 The importance of workplace communication: A theoretical perspective13

2.4 The virtual environment in the workplace14

2.5 Communication as Leadership Skills16

2.6 Purpose of Communication17

2.7 Past Literature on Communication18

2.8 Communicating Information19

2.9 Effective Communication as Mutual Communication20

2.10 Use of Technology for Improvements in Communication21

2.11 Leader's Choice of Communication Medium22

2.12 Effective Organisational Communication23

2.13 Communication Strategies for Kantar24

2.14 Social Exchange Theory25

2.15 Communication Strategy for Businesses26

2.16 Convergence26

2.17 Network Elements27

2.18 Voice28

2.19 Messaging29

2.20 Conferencing30

2.21 Presence and Availability31

2.22 Contacts and Directories31

2.23 Benefits of UC System32

CHAPTER 3: METHODOLOGY35

3.1 Achievement of Aims of the Study35

3.2 Methodological Possibilities36

3.3 Method of Analysis36

3.4 Research design37

3.7 Rationale for a Qualitative Study38

3.8 Rationale for a Quantitative Study39

3.9 Instrument for data collection39

3.10 Literature Review40

3.12 Advantages and Disadvantages of the Mixed Research41

3.13 Participants of the research43

3.14 Introduction to Sunday Times Survey:43

3.15 The process of selecting The Best Companies:44

3.16 Reasons for selection of method45

3.17 Research methods46

3.18 Reliability/Dependability47

3.20 Validity48

CHAPTER 4: FINDINGS AND ANALYSIS49

4.1 The comparison of online and Face-to-Face communication in the workplace: An organisational ...