E*TRADE Financial Corporation

[Writer's Name]

[Institution Name]

Chapter 1: Introduction

Background

E*TRADE Financial Corporation is a financial service that offers online discount stock brokerage service for self-directed investors. For example, investors can sell and purchase bonds, mutual funds, and stocks. In addition, E*TRADE offers lending products such as money markets, credit cards, and savings and checking accounts.

The purpose for E*TRADE existence is to provide the consumers with a full service online brokerage, investing, and banking solutions that will deliver at a competitive price. E*TRADE is a large company that has an increasing growth market in the company. In 2010, E*TRADE employed a little over 2,500 employees ...