Evaluation of Kraft's website



Evaluation of Kraft's website

Introduction

In today's time, online marketing is becoming an effective tool as a part of marketing strategy. Online medium for marketing tool is still at growing stage and it is considered to be the future of marketing and advertising. Any company that is planning a marketing strategy cannot ignore online medium as a marketing tool. Similarly, Kraft uses online medium as a marketing tool to promote its product with its website Kraft.com. This paper is on the evaluation of the Kraft's website.

Discussion

The main page of the website opens up with two sections, 'corporate information' and ...