Every Message Sent Has a Psychological Impact

Abstract

Message is described in everyday language as the communication of an event. In information theory, a message is information that can be described as something that is quantitatively a signal and qualitatively as a significant supporting character or string. It is in the process of communication in accordance with a code transmitted from a transmitter to a receiver. This paper focuses on the study of the psychological impact that any kind of message can have on anyone. It can be said that every message that is communicated from one individual to another, always has a positive or a negative psychological impact on the individual receiving it. Same is the case in terms of business communication, as well. This is said because of the fact that businesses through advertisements are able to have psychological impact on the consumers, ude to which the consumers are motivated into making the purchases.

Table of Contents

Abstract2

Introduction4

Discussion4

Context of Business Communication4

Advertising5

Concept6

Objectives7

Types of Advertising7

Resources and Strategies8

Psychology of Advertising Messages8

The Dual Nature of the Advertisement9

Effects of Advertising on the Individual9

Merging Old and New Data10

Behaviorism11

Conclusion13

References14

Every Message Sent Has a Psychological Impact

Introduction

Message is described in everyday language as the communication of an event. In information theory, a message is information that can be described as something that is quantitatively a signal and qualitatively as a significant supporting character or string. It is in the process of communication in accordance with a code transmitted from a transmitter to a receiver. For the receiver, it has a novelty value and calls on the stimulation also in him an interpretive out reaction. Messages are the basic elements of communication, and thus the object of consideration by various sciences, including the semiotics, the theory of information, the Communications, the telecommunications and the behavioral sciences. As said above, every message has a reaction, which is due to the psychological impact it has on the reciever. Same is the case in businesses today (Canavor, Meirowitz, 2009). Therefore, this paper deals with the study of the psycbhological impact that every message sent can have on the reciever in business terms.

Discussion

Context of Business Communication

The process of business communication is significantly influenced by the physical, social, role-emotional and moral contexts in which it occurs.

Physical context of business communication are space, time, environmental conditions (temperature, lighting, noise level), the physical distance between the participants, etc. Each of these factors can positively or negatively affect the communication. For example, when the head is sitting at a table in his office and talks to his employees - is one context, when he was talking to the same people at the round table in the conference room - a different context (Mazursky, Schul, 2000).

Social-role context determined by the purpose of communication and by the situation in which it takes place - at the office, at the official reception, a business meeting, in a classroom, police station, restaurant, members of the workforce, or when visiting a competing organization. On the course of business communication also affect interpersonal relationships and social positions ...