Factors Critical in Marketing Strategies of Insurance Companies in Saudi Arabia

Name of Writer

Name of Institution

Table of Contents

CHAPTER 1: INTRODUCTION3

Background of the Problem3

Purpose of the Study3

Research Questions4

Research Hypotheses4

Context of the study4

Significance7

CHAPTER 2: LITERATURE REVIEW8

Competitor Analysis14

Marketing Leadership14

CHAPTER 3: METHODOLOGY17

Data Collection Methods18

Methods of Analysis20

Ethical Considerations21

Limitations22

CHAPTER 4: ACTION PLAN23

Timescale23

Budget23

REFERENCES24

APPENDICES31

CHAPTER 1: INTRODUCTION

Background of the Problem

From numerous studies it has been found that Cost - based marketing is an inward oriented strategy, involving company and product considerations, while the other nine marketing strategies generally have a an outward orientation, focusing on the customer and competitors .over 38 per cent of managers responding used a combination of cost-based and one of the other nine market based strategies, which depend on the current status of the company. Out come of the study is that the most popular marketing strategy used by maximum numbers of retail companies is cost -based marketing. The aim of the study is to analysis the organizational implications of pursuing 'marketing' as a strategic initiative. This study organizes the existing theoretical marketing research in to a new two-level framework for the organisational marketing.

Purpose of the Study

The way and means of doing business have been changing rapidly over the year and these changes are effecting organisations profit level in different ways , As higher level of competition been faced by all organisations therefore organisation are trying to make a strong hold in the market by adopting different type of marketing strategy at right time to compete others. Therefore the primary aim of the report will be to find out how today's organisations are using various type of marketing strategies to gain high profit level as well as high market share.

Research Questions

What are the factors that affect marketing decisions?

How is the balance between cost-effectiveness and marketing initiatives achieved?

How does organisation analyze marketing problems and formulate marketing strategy?

Research Hypotheses

H1: Marketing strategy is positively associated with market share.

H2: Marketing strategy is strongly associated with business units achieving its objectives.

H3: Marketing strategies are positively related to market performance.

Context of the study

Marketing is like a tripod it has three legs. In addition to cost there are the two other legs of market demand and competition. It is true that Marketing impact financial performance and has an important influence on buyers' perception and positioning of brands. The chosen marketing directly influence demand level and determine the level of activity. A marketing set too high or too low can endanger the product's development. Therefore, measuring marketing elasticity is of crucial importance, and it is difficult to achieve. Thus marketing strategy must be compatible with the other components of strategic marketing. It is true that there are aspects of marketing - Complex ,calculation , forecasts, risk calculation -that seem to have little to do with it ,but the final marketing you arrive at is central to the marketing it set standard by which your customer and potential customer will judge you .

Similarly, many analysts have argued that “marketing can be a powerful tool for every business”. Thus setting marketing for any ...