Feasibility Analysis



Abstract

The present study is all about the Rejuvenate health and fitness center which includes the business analysis, target market, positioning strategy, segmentation strategy, business related issues, and customer related issues and operational and economic viability. The study concluded that the various analyses will be used in order to developed the health and fitness center. The feasibility report also focused on the gathering of the different conditions of the market where fitness center industry operate in the country.

Introduction4

Aim of the study5

Competitive Market7

Target Market8

Market Segmentation9

Market Positioning9

Customer Related Issues10

Operational and Economic Viability10

Conclusion11

Feasibility Analysis

Projected: Health and Fitness Center

Introduction

The proposed business for this feasibility report is the Rejuvenate fitness center. For the feasibility report of the Rejuvenate fitness center many plans, strategies and objectives are needed. These plans and objectives are based on the diverse market condition, the external environment of the market, different market performance and various demand and needs of the fitness center in the San Francisco. The feasibility analysis of this report is focused on the gathering the different conditions of the market where fitness center industry operate in the country. For the analysis of this feasibility report certain assumption are taking into consideration (Howley and Franks, 1986). These considerations are:

Location of fitness center - Rejuvenate health and fitness center will be located in the area of the main hub of the San Francisco.

Equipment - Latest, new and creative equipment will be used for the Rejuvenate health and fitness center.

Diverse Services - Diverse personal care services will be offered by the Rejuvenate health and fitness center.

Different services - Rejuvenate health and fitness center will offer the different services like SPA, sauna and steam etc.

Different classes - Rejuvenate health and fitness center will offer the different types of rooms with the various specialized equipments. These rooms are for the exercises, martial classes, lockers, shower for men and women.

Other services - Rejuvenate health and fitness center will also offer several other services like outdoor swimming pool and gym.

Aim of the study

This study focused on the basic market, operational and economic viability of the Rejuvenate health and fitness center. For this purpose, the present study emphasize on the several aspects of the external analysis. These aspects are trends base on the current market condition, various economic trends which are mainly based on the changing needs and preferences of the fitness center. These external analyses are also based on the competitive market and its different aspects of the health and fitness center.

Feasibility Analysis

Business IdeasThe health and fitness center is one of the flourishing business in the San Francisco because of the increasing needs and preferences of the health and fitness center. The need of the health and fitness center is increased because of the busy schedule of the people all around the globe. Rejuvenate health and fitness center will be the center which will offer relax and calm environment to its customers. Customers of the health and business center can do fitness exercise in the gym also they can do other activities related to ...