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Films and Fashion in 1960's

Introduction

Despite their initial contributions to the birth of cinema, British industry was soon displaced by that of Hollywood and German, which explains that many English directors such as Herbert Wilcox or the same Alfred Hitchcock , directed his first films in Munich or in Berlin, where the technical means were higher. While these and other directors like Maurice Elvey had begun too early to direct, British producers did not see the incentive to invest in advanced technologies and new studies to the enactment of the Cinematograph Film Act (1928), known as the quota law, which forced exhibitors to project a minimum percentage of domestic films (about 20% in 1935). In a few years the British production was stimulated (from 26 to 128 films in 1929).

The paper covers the analysis of an era where films had influenced a fashion revolution across the globe. Specifically speaking, the year 1960 underwent most stylistic change. Comparatively, 1960 was the most influential era of fashion revolution rather than any other decade. We will analyse two famous movies of 1960's which influenced new designers to come up with stylish dresses and trends that became the talk of the town.

In the late 1950s and during the following decade, the world is undergoing significant political and social upheavals. The baby boom reaches adulthood; the hippie movement is gaining momentum over the years. Fashion is becoming more democratic and increasingly international, even if England sets the tone. For children, the American influence is evident in 1955: jackets, sweaters or jeans are becoming common (Whiteley, pp. 27). The clothing is mass-produced, ready-to-wear designer and business grows. The fashion houses are losing their dominance and launch lines of ready-to-wear to track market upheavals. Some prestigious homes close, like Balenciaga in 1968, while new ones appear: Feraud, Ungaro, Scherrer, Laroche. The street inspires fashion, instead of being imposed styles designed by the designers. The art also inspired fashion including Op'art, who plays games on optical abstract lines.

The 1960s were a period of extensive change in the world of fashion, generate ideas and images that are still modern today. While fashion was previously focused on a rich, mature elite, have now become important tastes and preferences of young people. In the early decades of the market was dominated by Parisian haute couture designers. All the same uniforms soon experienced a transformation under the influence of new ideas that came from the London pop scene.

In Britain, musical tastes and styles of dress were closely related, and that look of British dudes gave rise to popularize simple geometric shapes, typical of the '60s. Thin and elegant, bright clothes cheaply sold in boutiques across London and had a huge impact on the whole of Europe and the USA (Whiteley, pp. 27). Later in the decade of the image of hippies, who took her home on the West Coast of America, crossed the Atlantic Ocean. It was a time when designers are experimenting with colours, patterns and textures, borrowed from ...