GLOBAL MARKETING

Global Marketing: Entry strategies

[Writer's institution]

Executive Summary

In order to launch a product in a country, the company has to keep in mind different regulatory aspects of the host country. The management has to be held responsible for the industrial, environmental and economic analysis of the particular country. There are many techniques available that may help a company to analyse the market elements that can be either helpful or threatening for its products. The report will discuss the steps that are necessary to be taken for a fast food company that is willing to expand its operations to other regions. The report will be a detailed review of the analysis that the fast food company has to make in order to launch its products in the U.S and Pakistan.

The report will talk about the trends of the food industry. It will do an economic and income analysis of the countries that are to be considered for the investment initiative. Then it will discuss the Porter's fiver forces model along with PEST analysis. After that the SWOT analysis is done to make a company realize the opportunities and threats in a particular market. The report, in the end, will propose global marketing strategies for the firm in order to launch its products and face the rivals in the food industry.

Table of Contents

Introduction4

Discussion4

Global food industry5

Food Industry: U.S vs. Pakistan6

Porter's five forces and the food industry7

Threat of substitutes8

Threat of new entrants8

Industry Rivalry8

Suppliers' bargaining power9

Buyers' bargaining power10

SWOT analysis10

Strengths10

Weaknesses11

Opportunities11

Threats11

PEST analysis12

Political12

Economic12

Social/Cultural12

Technological13

Marketing Strategy13

Marketing Mix14

Product14

Promotion14

Price14

Packaging15

Conclusion15

References16

Global Marketing: Entry strategies

Introduction

In this digital age, it has become difficult for the companies to cater customers' needs as the customers are well-informed because of the availability of information over the internet. The companies have to stay in touch with the customers to know the needs of a particular market. The most important thing for the company is to be market oriented as it has to cater the needs of the particular market. The management has to envision the future outlooks so that changes can be made and the company can produce products that are innovative enough to attract the customers. For some companies, profit is extracted through mass production and mass marketing, whereas others tend to be specific about customers' needs and produce what could be sold. The following report will evaluate the needs of the food industry (fast food) in the U.S and Pakistan and the competitive strategies that are to be derived in order to cater the needs of the particular markets.

Discussion

The food industry, in any country, is seen as the one that caters the most sensitive needs of the customers. The customers today have become more conscious about their food choices because of the rising health concerns all over the world. The customer needs vary throughout the world because of the different climatic, environmental and demographic factors that can alter the eating behaviour of a particular population. Some of the customers are more conscious about their health and can pay more for good food, whereas others tend to eat what they ...