Globalisation

The Concept Of Globalisation In Relation To Advertising

The Concept Of Globalisation In Relation To Advertising

Introduction

Concept of globalisation

In today' fast pace of competition, the companies in the industry have crossed the national borders to target great level of customers all around the world and o achieve the market share across the world. The world's economy has now become more globalized. The companies are increasingly focusing upon catering the wide international market. The trade barriers have been made flexible to great extent so as to promote the trade activities. The international trade and increased globalization have given many benefits to the companies as well as to the economies of the countries.

In order to operate the business globally, the business companies make use of various strategies and approaches to comply with the standards that are set in the highly competitive markets. The companies use multiple strategic approaches to go international and across the globe and to sell their products and services to the target markets. While going internationally or globally, the companies are required to greatly focus upon their marketing and advertising activities. The marketing activities are of great importance as it has direct and significant impact upon overall campaign of the company. The marketing activities involve a number of essential activities ranging from the pricing, promotion, selling, distribution, targeting the market, supplying channels etc, thus marketing aspect involves making the product available to the target customers to satisfy the needs and requirements of the customers. Advertising is also an important element in the field of marketing. The advertising along with other marketing activities influences the customers to buy the products and services of the customers. The advertising has great importance. The following section aims at discussing the concept of globalisation in relation to advertising and it will also be discussed that how the globalization has greatly impacted the advertising activities and what approaches are required to be taken by the marketing and advertising managers so as to make the product or service aware and available to the target customers.

Discussion

Advertising

The advertising is the paid form of communication which the marketers and advertisers carry out in order to make the people aware about their products and services and to influence the people to purchase their products. The advertising activities are carried out to show the people that for what kind of people the product or service is for and what are the main attributes of the products. There are various ethical factors that are advertisers and marketers are required to be careful about. These ethical factors makes responsible them to not to exaggerate the product qualities and attributes, they are responsible to clearly communicate what the product posses, they should not be involved in attacking the products and brands of other competitors while advertising their own products. The advertising activities are carried out in accordance to the target customers. The companies use multiple approaches to advertise their products to right customers at the right time. The advertising is greatly impacted by the media ...