Hana, a joint venture between Health snacks and Toka foods

Hana, a joint venture between Health snacks and Toka foods

Failure in a business activity abroad can be a result in unexpected outcomes, as peoples from a different culture interact, multiple responses are possible. Each culture is complete with in itself, from its history to present. Culture is rational, learned and shared among a group of peoples. Therefore, culture is learned and is stored in mental system, and whenever the individual is facing any difficulties it compares the situation with cultural interpretation and sorts the problem. Culture teaches the attitudes, behavior, and interpretation ...