Healthcare Website Design

By

LaTronica Fisher

Dr. Hooshmand, Ph.D., M.S., R.N.

University of Miami-SONHS

September 20, 2012

Web Design

Abstract

The rapid technological in the recent years, along with the introduction of modern means of communications has lead the modern business on global information highway, and it has laid the foundation for a fundamentally new form of human activity, which is now called the digital culture. Under the influence of these processes, many of the traditional methods of information objectively undergo a radical change. The beginning of the third millennium is a period of reflection of enormous potential worldwide computer network for humanity and their use in various fields of economics and international business. In short, we are on the threshold of the new economy, which is called the Internet economy and the economy of the digital world, the era of e-business. Looking at this rapid growth in technology many micro business owners have now recognized the importance of creating a web site for their organization, as the creation of a web site would be hugely beneficial for their organization and it can help generate positive traffic for their business. A web site could serve as a fundamental marketing tool for all sort of small businesses. In this research paper we are going analyze the idea taken by the Texas Wellness Health Clinic for designing a web site, it was apparent through my research that the company should have had a website when we cut the ribbon. The results of one of the survey indicate that with the economy slowly rebounding, business is going well for micro business owners that utilize social media to generate revenue, and indicate 46% are on track to make money this year and 55% have more customers than they did last year 90% of the respondents feel that it is important to have a website. According to the research it is clear that their websites are driving brand awareness through search results (Anonymous, 2011).

Introduction

Texas Wellness Health Clinic has been in existence now for almost eighteen months and now the company has decided to take the business in a different direction and as we have seen the traffic of the business decrease due to squat marketing strategy of the company, looking at the current market trends it is essential that the company needs a web site if it wants to stay in the market. Currently, every time a new patient makes an appointment at the clinic, there is a general survey, which the patient has to give. The survey consists of a list of questions such as “how did you hear about us”, and when they indicate that they heard about us through the internet, I always get puzzled as to what sort of information is available on the internet regarding our clinic. Recently, a patient of our clinic gave me an idea for the creation of a web site, the patient said that it would immensely beneficial for our company to have a web site for our company in order to have a ...