How Can the Use of A Merger Help A Company Gain A Competitive Alliance, the Case Study of E.E Telecommunication

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ACKNOWLEDGEMENT

For this research study I want to be thankful to my teachers and supervisors for their immense support and help throughout my dissertations. Without their support, the research conducted in this dissertation would not have been possible. I also want to thank my friends and families who have been a huge source of continuous guidance and inspiration for me throughout my research work.

DECLARATION

I [full first names & surname here], declare that the following dissertation has been made by me without any aid. Moreover all the information and knowledge collected in this research study had been my individual efforts. I also want to declare that all the content present in the dissertation has never been published before. Moreover the following dissertation will reflect my opinions and views and this will not represent the opinions of any educational institute.

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ABSTRACT

In this research study the merger of T- Mobile and Orange has been used as a case study to develop better understanding of how technological advancement has been evidenced in the telecommunication sector of UK. In the recent years, much significant advancement has been witnessed in the field of technology. However, this advancement in technology owes a lot to the advancement evidenced in the telecommunication sector. The merger of T- Mobile and Orange is one of the most successful mergers that have been evidenced recently. The merger has led to the foundation E.E Telecommunication which is one of the largest and leading network and mobile operating company of UK. The company after the merger is in a better form and is executing more qualitative services to its customers. The operations of E.E. Telecommunication have expanded providing services to more customers than before. Additionally, the company is on the verge of saving cost through effective integration between their operations. More than 28 million people are now being served with the competitive serves of E.E Telecommunication across boundaries and languages. All this has been established through the effective collaboration and integration that enabled E.E Telecommunication gain competitive alliance through the merger.

ACKNOWLEDGEMENT2

DECLARATION3

ABSTRACT4

CHAPTER 1: INTRODUCTION8

Background to the Research8

Problem Statement9

Aim of the Research9

Objectives of the Research9

Research Questions10

Significance of the Research Study10

Scope of the Research Study11

Structure of the Dissertation11

Chapter Summary12

CHAPTER 2: LITERATURE REVIEW14

Overview of Telecommunication Industry14

Everything Everywhere Telecommunication15

Services Rendered by EE Telecommunication16

Merger of EE Telecommunication and Its Relative Reasons16

Aim of EE Telecommunication Merger17

Expected Merger Plan of EE Telecommunication17

Merger18

Conception & Conjecture of Mergers18

Perplexity of Merger and Acquisition19

Motivational Drivers of Merger20

Theory of Efficiency20

Concept Market Power and the Merger of Companies21

Diversification and the Merger of a Company22

Agency Problem and the Merger of a Company23

Types of Mergers23

Horizontal Merger24

Vertical Merger24

Conglomerate Mergers25

Non - Horizontal Mergers26

Risks of Merger26

Incomplete and Imperfect Analysis27

Financial and Economical Assumption27

Role of Due Diligence in Mergers27

Advantages of Company Merger28

Market Penetration28

Reduce Cost of Operation28

Additional Skills and Knowledge29

Diversification through Merger29

Disadvantages of Merger29

Culture Clash and Conflict30

Layoffs in Mergers30

Consumer Perception and Presumption of Merger30

Diseconomies of Scale31

Contemplation of Competitive Alliance31

Successful Merger Companies32

UK Sports and Sport England32

Merger of Schroders and ...