International Business Opportunity

[Writer's Name]

[Name of the Institute]

International Business Opportunity

Introduction

Australia is situated in South of Asia between the Pacific and the Indian Oceans. Australia is a country, an island and a continent which is located in the Southern Hemisphere. Its official name is Common Wealth of Australia, and its capital is Canberra. The total area of the country is 7700000 sq. km and it has a population of around 20 million. Australia is an important part of the world, which plays an important role in the world economy. It has different sectors which provide Australians with an opportunity to work in these sectors and become a part of its economy. Australia is a part of world economy in many ways, as it producing goods and services which are being exported in different countries, and they also import goods and services which helps them in satisfying their needs and building strong foreign relations. Australia has the potential of international business and is already a part of international trade.

There are several companies which make up the business sector of Australia, and these companies are involved in producing different goods and services for people. The type of products, strategies, and value differs from company to company. The business sectors of Australia include Clean Tech Sector, Consumer goods and services sector, Health Care and Bio Technology Sector, Financial Sector, Resource Sector and Industrial Sector.

This paper will be focusing on the Consumer goods and services sector, its importance in the Australian market, its potential to grow, and which factors affect this sector. It will also focus on the international relations, and how this sector provides different countries to invest and to form international relations with Australia. International business opportunities are present for different sectors and different companies, and it depends on the companies that how they expand internationally and build its roots in the international market. If the company is able to become a part of the international market, it can grow, develop and improve its sales and revenues, and can also achieve several more customers.

Wesfarmers

The Consumer sector of Australia consists of different companies which are differentiated on the basis of nature of products they are offering. The companies which are mainly involved in producing food products are known as staples. Wesfarmers is one of the well-known companies of Australia which deals in the consumer sector, and produces food products for people. It is Australian farmer's cooperative which was formed in 1914, and today Wesfarmers has grown into one of the largest listed companies of Australia with several employees (http://www.wesfarmers.com.au/).

The company aims to fulfill the needs of customers by providing them with quality products, and they also emphasize on protecting the environment of the country. Wesfarmers contribute in the growth and prosperity of Australia, by conducting their business activities in an efficient manner. They respond according to the needs and requirements of the people of Australia, and fulfill their needs and requirements (http://www.wesfarmers.com.au/).

The diverse business operations of Wesfarmers cover supermarkets, home improvement ...