INTERNATIONAL MARKETING

International Marketing



International Marketing

International marketing is referred to the marketing that is carried out by companies across the border lines of their parent country. International marketing is a very important concept in the subject of marketing, and is gaining more and more popularity with the passage of time. Most of the organizations are aiming to spread their business internationally to other countries because of the increasing trend of globalization in the market. A very important component that affects the international marketing strategies of various companies is the culture of the target country of the company. Culture is also a ...