Kraft Food Inc. acquiring Cadbury: A Case Study of the Financial and Operational Consequence of Mergers and Acquisition
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TABLE OF CONTENTS
PART 01: PROJECT OBJECTIVES AND OVERALL RESEARCH APPROACH1
Background of the Study1
Purpose of the Study3
Aims and Objectives3
Layout of the Report4
PART 02: INFORMATION GATHERING AND ACCOUNTING / BUSINESS TECHNIQUES5
Sources for Gathering Information5
Importance of the Topic5
Research Method and Design Appropriateness6
Accounting / Business Techniques7
PART 03: RESULTS, ANALYSIS, CONCLUSIONS AND RECOMMENDATIONS9
Financial Ratio Analysis9
Operational and Financial Analysis18
SLS- SKILLS AND LEARNING STATEMENT25
What did you learn from the meetings with your Project Mentor, including the presentation that you gave to your Project Mentor?25
Planning for the meeting26
Assertiveness in Questioning27
How have you demonstrated you're interpersonal and communication skills during the project work?28
How have you demonstrated you're interpersonal and communication skills during the project work?29
PART 01: PROJECT OBJECTIVES AND OVERALL RESEARCH APPROACH
This study undertakes to discuss the most important aspect of the mergers of projects. It performs an in-depth research on the topic of mergers and acquisitions, which has proven to be one of the most applicable and debatable subjects of the significant management issues of the modern days. The extensive literature researched in this dissertation discusses the acquisition of one organization by another and for this purpose, the case of Kraft and Cadbury and has been considered for the study.
Background of the Study
Managers who are faced with uncertain environments often consider strategic alliances to control costs, supplies, competitors or customers. One such form of strategic alliance is merger and acquisition, a legal process where one company purchases or combines with another to become an entity that shares resources, technologies and profits. Some distinct advantages to mergers or acquisitions are the immediate access to the resources of both companies and a reduction in competition (Wu and Zang, 2009, pp. 59). Offsetting these are the disadvantages of typically costly and risky implementation, a potential decline in productivity, and a lack of focus on the organization's primary business. Mergers in recent years, also, have been frequently used as a way for companies to increase their domestic or global presence. The current marketplace has been characterized by a number of highly publicized multibillion dollar international deals intended to expand the global reach of the participating organizations (Wright and Elenkov, 2002, pp. 599).
Merger and acquisition selection decisions are dominated by financial and strategic factors. Strategic factors commonly cited in the transportation industry include the desire to obtain routes, destinations, or operating locations ...