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Luxury Car Industry

Introduction

The luxury car industry is one of the exclusive market segments dealing in the buying and selling of cars these days. The industry manufactures and sells cars such as Lamborghini, BMW, Audi and others that provide exclusive style, refinement, and comfort.

How do the needs of the customers influence the dominant distribution strategy?Automobile distribution is now also called organized distribution. It is defined as the channel involving vehicle manufacturer (supplier), that imposes a number of qualitative criteria such as size and layout of the premises, staff training, and quantitative factors including the volume of ...