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Macbook and Toshiba Advertisement

Introduction

Advertisements are the tools that are used for the purpose of communication with the masses that include the listeners, the viewers and readers. The advertisements are typically used to provide information and grasp the attention of the people In order to sell the product, an idea or a service. The advertisements are communicated to the audience through various mediums. These mediums include newspapers, yellow pages, magazines, radio, television, e-marketing, direct mail, billboards and telemarketing (www.managementstudyguide.com). Another purpose of advertisements is to assure the share holders and employees that the company is practical and flourishing. Sponsors typically support an advertisement.

Discussion

The colors theme that is used in the advertisement of the Mac Book pro elaborates the color and design that is commonly used in the Apple products. It is very classy that depicts the design of the apple products. The text of the advertisement emphasizes on the beauty of the product. The text explains much of the design of the product. The most exclusive features of the Mac Books are highlighted in the advertisement. The emphasis is not laid by using the figures, but the text that is used only explains what this product has. The advertisement of Toshiba, on the other hand, defines the features of the product explicitly. It is visible that not much emphasis is laid on the color scheme. Although it is a complete advertisement, but it is not that eye-catching. The target audience of the Mac book includes people who prefer design over performance and the advertisement are designed accordingly. The Toshiba has emphasized more on the specifications of the product as compared to the looks and beauty of the product. The advertisement of the Mac Book implements axial balance that enhances the elegance and beauty of the advertisement. The ...